The Ultimate Guide to Silicone Edge Graphics (SEG)

James Birch

The Ultimate Guide to Silicone Edge Graphics (SEG): Why Your Brand Needs Seamless Displays

In the world of retail and exhibitions, first impressions aren't just important—they’re everything. If you’re still using traditional vinyl banners with visible grommets or heavy wooden frames, you’re missing out on the cleanest, most modern trend in signage: Silicone Edge Graphics (SEG).

At Colour Graphics, we’ve seen a massive shift toward SEG because it offers a "frameless" high-definition look that other mediums simply can't match. Here is everything you need to know about this game-changing display solution.

What Exactly Are Silicone Edge Graphics?

Silicone Edge Graphics are high-resolution fabric prints finished with a thin silicone strip (often called a "keder") sewn directly into the edges. This strip tucks into a recessed groove on a dedicated aluminum frame.

The result? A drum-tight, tensioned fabric face that hides the frame entirely, leaving you with a sleek, edge-to-edge graphic.

The Power of Dye-Sublimation Printing

Not all fabric prints are created equal. At Colour Graphics, we use dye-sublimation printing for all our SEG products.

Unlike standard printing where ink sits on top of the material, dye-sublimation uses heat to turn ink into gas, bonding it inside the polyester fibres.

  • Vibrant Colours: Deep blacks and punchy saturations.

  • No Cracking: You can fold your graphics for shipping without worrying about permanent creases or peeling ink.

  • Washable: Need to freshen up your display? You can actually machine-wash these graphics.

4 Reasons to Switch to SEG

  1. Tool-Free Installation: You don't need a fit-out crew. Once the frame is up, anyone can "push-fit" the silicone edge into the groove in minutes.

  2. Reduced Shipping Costs: Fabric is lightweight and foldable. Instead of shipping huge, rigid boards, you can ship a large-scale backdrop in a small box.

  3. Eco-Friendly & Reusable: Keep your frames forever. When you have a new campaign, simply order a replacement fabric skin.

  4. Glare-Free Viewing: Because it’s fabric, you won't get the annoying "hot spots" or reflections that plague PVC or acrylic under bright gallery or retail lights.

Where Should You Use SEG?

  • Retail Windows: Create a high-end boutique feel.

  • Exhibition Stands: Use backlit SEG (Lightboxes) to make your brand glow across the hall.

  • Office Branding: Large-scale wall murals that look like part of the architecture.

Get Your Custom SEG from Colour Graphics

Whether you need a single replacement skin or a full-scale tension frame system, we’ve got you covered. Our UK-based production team ensures your dye-sublimated graphics are cut to the millimetre for that perfect, "drum-tight" fit every time.

Ready to upgrade your space? [Browse our SEG Fabric range here] or contact the team for a custom quote.

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